Free resource · CRINO Designs & Print

100%Local & Owned
Moorebank · Sydney

The Brand & Print Readiness Checklist

A 41-point audit that shows whether your branding and print materials are winning you work — or quietly costing you customers.

1

Tick what you're confident about today

2

Count the boxes you left unticked

3

Fix the leaks — or send us the score

01Logo & Marks 02Colour 03Typography 04Essentials 05Signage 06Print 07Vehicle 08Digital 09Print Quality

Customers judge your business long before they call you — on your sign, your card, your quote, your ute. Tick what you're confident about. Every box you leave unticked is a small leak in how professional your business looks.

1

Logo & Marks

5 checks

You have a vector version of your logo (AI, EPS or SVG) — not just a JPG A one-colour version works on both dark and light backgrounds A simplified icon version fits stamps, stickers and social avatars Your favicon is on-brand and legible in a browser tab Your logo is never stretched, pixelated or squashed — anywhere

2

Colour

4 checks

Your colours are written down — HEX for web, CMYK or Pantone for print Colours match across your sign, vehicle, card and website Text passes the outdoor squint test — readable from a distance You never rely on colour alone to carry important meaning

3

Typography

3 checks

One or two fonts max, used consistently on everything Headings, body text and captions have set sizes you always use No default-font documents (Arial / Calibri) go out to customers

4

Business Essentials

5 checks

Business cards are current — name, number, email all correct Quotes and invoices use a branded template, not a blank document Your email signature matches the brand with working links A with-compliments pad or stamp exists for handwritten notes Every customer-facing document has your phone number on it

5

Signage & Shopfront

5 checks

Your sign is clean, lit and readable from across the street Opening hours are visible and current An A-frame or window sign promotes your current offer Directional signage helps customers find the entrance Nothing is faded, cracked, taped or hand-corrected

6

Print Collateral

6 checks

A current flyer or one-pager summarises what you do Price list / menu is recent and in one consistent format Stickers or labels turn your packaging into advertising Something physical to hand out at jobs — door hanger, magnet, card A QR code that works and points somewhere useful Outdated stock with old details has been thrown out

7

Vehicle & Uniform

4 checks

Vehicle signage or magnets — the billboard you already own Uniform or hi-vis carries the logo cleanly Contact details are readable at a glance on the road The vehicle in your photos matches the one that arrives at the door

8

Digital Consistency

4 checks

Google Business Profile matches your signage and real hours Website header and footer show the same logo and colours Social banners and avatars use current branding Photos are bright, straight and show your real work

9

Print-Quality Basics

5 checks

Images are 300dpi at print size — no screenshots of your website Files include 3mm bleed and safe margins Files are CMYK for print, RGB for screens Paper stock suits the job — thick for cards, coated for colour You proofread twice, then have someone else check

Your result

What's your score?

Count your unticked boxes.

0–5

Sharp

Your brand is working as hard as you are. Keep it consistent.

6–12

Worth a review

A few targeted fixes would make everything click together.

13+

Leaking money

Customers are judging the cover — and skipping the book.

Want an expert pair of eyes?

Send CRINO your checklist score — we'll give you a free 10-minute brand & print review with the two or three fixes that matter most. No obligation, no jargon.

📞 0478 231 759 ✉️ info@crinodesignsandprint.com.au 🌐 crino-design.com

CRINO Designs & Print · 100% local & owned · Moorebank · Sydney

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Free resource · CRINO Designs & Print

Where does your brand really stand?

Pop in your details to unlock the 41-point interactive checklist and the printable PDF — instantly.

Your name * Work email * Business name Business type Send me the checklist — and keep me mildly in the loop (opt out anytime).

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