6 September 2026 · Moorebank, Sydney · 4 min read

The trade show checklist — everything to print

Six weeks out to show-day: every print item that turns an expo stand into a lead machine.

Every expo we supply, someone rings two days out, panicking about a banner that should have been ordered weeks ago. This is the checklist that keeps you calm — and the booth that looks like you've done this before.

The countdown — six weeks out

  1. Week -6: lock the stand plan. Know your booth footprint and walls before designing anything — the artwork sizes follow the space, never the reverse.
  2. Week -5: brief the design. One hero message, one visual identity across every item. Everything you print should look like one family — that's what makes a small stand look big.
  3. Week -4: approve proofs. Check spelling, phone numbers, QR codes (scan them, twice), and that your URL survives a print at size. Our file guide covers the specs.
  4. Week -3: print the big stuff. Pull-ups, wall panels, banners — the long-lead items. Done here, the rest is easy.
  5. Week -2: the hand-out fleet. Business cards, flyers, stickers, any promo merchandise. Order generously — running out at 2pm on day one is a rookie tax.
  6. Week -1: pack the kit. Stand hardware, magnets, tape, powerboard, lead-capture book or tablet form, and a fresh box of cards for the table.

What to print — the proven list

ItemSpecJob it does
Pull-up banner850 × 2000 mmYour back wall — one hero message, big type, visible across the hall.
Business cards90 × 55 mmThe exchange that outlives the event. Generous stock — it gets noticed.
Flyers / one-pagersA5 or DLThe leave-behind that says what you do while they walk the rest of the hall.
StickersKiss-cut vinylThe cheap crowd-puller — laptops and water bottles carry your brand home.
Table runner or clothBranded frontThe cheapest way to own the trestle table they gave you.
QR code — everywhereOne destinationOne QR, to one page that captures the lead. Not your homepage — a landing page or form.

Unsure how big your type needs to be for the back of a hall? Try our banner text-size calculator — two inputs, honest answers. And when you're ready to brief the booth, quotes are free.

Need this done properly?

Quotes are free and fast — send your files or your rough idea, we handle the rest.